“What’s really hood?”


I absolutely love this viral campaign Nike and KD are working right now. This kid Mathias Murphy, or @kd35sneighbor, is allegedly Durant’s neighboor, and is constantly stalking Durant with his camera, sneaking shots of KD doing randon things in and around his house. The great catch is that Nike is never mentioned – or even hinted at – and Durant is playing it up on Twitter like crazy. Not only is Nike genius, but these joints are hilarious. And they’re never more than 30 seconds long, if that. Check out more of the videos.