NEW YORK (March 22, 2010) – Today, as part of an ongoing creative collaboration with JAY-Z and Madison Square Garden (MSG), ABSOLUT® VODKA introduces “NY-Z” – a 14-minute short film featuring JAY-Z and directed by popular music and culture photographer Danny Clinch. Featuring exclusive footage of JAY-Z and John Mayer as they prepare for the September 11 benefit concert at MSG, NY-Z offers a rare glimpse into the life of native New Yorker Shawn “JAY-Z” Carter as he discusses his hometown and what it means for an artist to “arrive” with a performance at the world’s most famous arena.

“At this point…hip-hop is still a young genre. We’ve never seen anyone grow up in hip-hop. I think If you make great music, it’s ageless, it’s colorless. It doesn’t have a genre, it doesn’t have a gender. Male and female like it; black and white like it; young and old like it, as long as you’re attached to a true emotion.

“You can’t make art with business in mind”

Via: nahright